The blog.

July 11, 2025

Is Your Website Helping or Hurting Your Business?

Slow load times, outdated messaging, a contact form nobody fills out. These are signs your website isn't pulling its weight. We break down what a helpful website should do, five red flags it isn't, and how to start fixing it.

March 3, 2025

The Hidden Costs of DIY Website Builders

Wix and Squarespace promise an easy website in a day, but easy isn't always effective. DIY builders can limit your brand, hurt your SEO, and cost more over time than a custom-built site would from the start.

February 3, 2025

How to Tell if Your Website Is Outdated (And What to Do About It)

Flash animations, fax numbers, an ancient CMS full of unpatched plugins. Your website might be showing its age in ways you haven't noticed. Here are four dead giveaways your site is outdated, and how to fix each one.

January 5, 2025

Effective Calls to Action: How to Boost Site Engagement and Conversions

A gorgeous, fast website with no clear next step is just a pretty picture. Here's what makes a Call to Action actually work, the most common mistakes people make, and a few tricks that turn browsers into loyal customers.

December 15, 2024

The Importance of User Experience in Website Design

Slow load times, confusing navigation, and pop-up overload can undo even the prettiest design. Here's why user experience matters more than looks, and how to fix the mistakes that are costing you visitors.

December 8, 2024

Introducing Sandstone Creative: Web Design with a Purpose

From a full-stack bootcamp to a rock climbing hobby that inspired the name, here's the story behind Sandstone Creative and why I believe every website should be as purposeful as the business it represents.

December 1, 2024

Custom Web Design vs. DIY Platforms: How to Actually Decide

DIY isn't always wrong, and custom isn't always right. Here are four questions to ask yourself, plus the real three-year cost math, to help figure out which option actually fits your business right now.

November 4, 2024

Why Your Website Needs Regular Maintenance and Care

Your website isn't a set it and forget it project. From security patches to broken links to stale content, here's why regular maintenance keeps your site fast, secure, and actually working for your business.

November 24, 2024

SEO Basics: How to Make Your Website Visible Online

You built a beautiful website, and Google still doesn't know it exists. Here are the SEO basics, keywords, on-page essentials, backlinks, and local SEO, that actually help people find you.